Leisure   Shepherd’s Bush Pavilion Hotel

Flanagan Lawrence has converted the Shepherds Bush Pavilion into a four-star, 320 room hotel with associated leisure and retail facilities. Grade II listed and originally constructed as a cinema, the conversion and revitalisation of the building recognises and preserves the Pavilion’s external civic character by retaining the key architectural features of the building, and recreating the original architectural volumes with more transparent materials to enclose the upper hotel rooms.

The original award-winning brick façade is retained with minor alterations to ensure natural light within the hotel rooms behind, including a new glazed roof which follows the curved profile of the original. The rear of the building, having little architectural merit, was replaced with a simplified interpretation of the main front façade using similar materials, though visibly discernible from the retained façade. The overall scheme is a balanced composition of old and new elements, both in the facades, but also in the contrast between the inside and outside.

The new interior architectural sequence is based on the hierarchy of space in the original design, and begins with the triumphal arch, which has been formed as a half dome to mirror the form of the corners of the external roof. This leads into a lower foyer, arranged in a similar configuration to the original cinema foyer, including a reference to the original circular floor decoration. The theme of the golden age of cinema is picked up in a series of art deco inspired curved roof vaults in the foyer space, with vertical circulation to the upper bedroom floors located in a similar position to the original circulation core at the west end of the ‘tower’. The atrium is the real surprise; opening off the foyer, it rises to the full height of the building to create an impressive focal point for the hotel.

Completed to budget in July 2014, Flanagan Lawrence have unlocked the future potential of Shepherd’s Bush Pavilion, complementing its form and reinforcing its original spirit. This solution achieves a careful balance between old and new, mooring the project’s pivotal position in Shepherd’s Bush, a catalyst for the continuing regeneration of the area.

Client    Dorsett International
Location    London, UK
Status    Completed 2014

Area    15,135 sqm
Architect    Flanagan Lawrence
Interior Designer - Public Spaces    FLINT
Cost Consultant    McBains Cooper
Contractor    Ardmore
Structural Engineer    Expedition Engineering / URS
Services Engineer    McBains Cooper
Interior designer – Bedroom Floors    Kosmopolitan
Fire Engineer    FDS
Town Planning    DP9
Vertical Transportation Consultant    McBains Cooper
Delivery    Kosmopolitan
Awards Won    AJ Retrofit Hotels; World Festival of Interiors INSIDE Creative Reuse; Shueco Excellence in Design Best Refurbishment; Hammersmith Society Main Award; Civic Trust Award Commendation; The Chicago Athenaeum/Europe - International Architecture Award
Awards Shortlisted    World Architecture Festival New and Old; World Festival of Interiors INSIDE Hotel; RIBA London Regional Awards; NLA Conservation and Retrofit; European Hotel Design Awards Adaptive Reuse; WAN Adaptive Reuse Award; London Planning Awards Best Heritage Led Project; The PLAN Awards

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